The launch is part of the brands’ strategy to attract children and, at the same time, the young public and video game fan.
Restaurants Habibs and Ragazzo announced the first licensing of the year with one of the most famous video game characters in the world, Sonic.
For the partnership, the brands developed four collectible dolls of the characters Sonic, Tails, Amy and Dr. Eggman, designed and produced by Global Products, a special products company from B&Partners.co. The campaign has a limited time and will be available in stores until the first half of May.
Sonic was a worldwide fever and is still very successful among video game lovers, children, young people and geeks all over the world. We always seek to establish strategic partnerships with brands and characters that are objects of desire for our customers. We want to provide family moments, bring everyone together and attract even more children, as well as fans of the character, explained Rafael Polachini, Habibs Marketing Director.
The launches are part of the brands’ strategies to attract children and, at the same time, the young public and video game fan.
