Among advertisers, Magazine Luiza, Budweiser, Universal Pictures, among others, won
In order to celebrate the growth of audio advertising in Brazil, Spotify awarded campaigns that were highlights in 2022. Spotify Advertising Hits was divided into nine categories, such as podcast campaigns, digital experience, format use, among others.
The awarded agencies were Ogilvy, Galeria, AlmapBBDO, Dentsu, Wunderman Thompson, Africa, VMLY&R, Initiative, Open X and Initiative. Among the advertisers, highlights were Magazine Luiza, Meta, YouTube Shorts, Budweiser, Universal Pictures, among others. See below for the complete list of winners.
José Melchert, sales director at Spotify in Brazil, said that Brazil has always been a ‘creative powerhouse in audio’, and that the platform wants to continue this project.
“Spotify continues to be at the forefront of audio culture, helping listeners celebrate their individuality and discover new audio content on a global scale,” said the executive.
See the winners of
creative audio campaign
Busca no Magalu (para Magazine Luiza por Ogilvy)
strategic audio campaign
Ita Consortia (for Ita by Gallery)
podcast campaign
Metaverse (for Meta by AlmapBBDO)
Campaign related to cultural moment
Onix Day (for Chevrolet by Dentsu)
Digital Experience
Pride (para YouTube Shorts por Wunderman Thompson)
format usage
Seal Inside (for Pirelli by Initiative)
Campaign using music
Atura o Baile (for Budweiser by Africa)
multi-format campaign
Schweppes RiR (Schweppes por Open X)
Campaign with immersive audio
Halloween (para Universal Pictures por VMLY&R)
(Credit: Haithem Ferdi of Unsplash)
