The campaign pieces were created by the Rockers team, the Dreamers Group hub dedicated to serving The Town and Rock in Rio accounts.
The Town have launched a nationwide campaign to promote sales of The Town Card, which takes place on March 14th at 7pm.
Inspired by the first edition of Rock in Rio, in 1985, The Town Card campaign emphasizes that this will be the first opportunity for the public to guarantee a place in the City of Music in the first edition of the event.
“We believe that the debut of the festival will be as emblematic as Rock in Rio in 1985, with many moments to be remembered in the coming years. The Town Card is the first chance for the public to enter history and be able to say that they lived the experience of the first edition of The Town. Without a doubt, it will be an unforgettable moment for the 500,000 people who will be present at Cidade da Msica”, said Ana Deccache, marketing director for Rock in Rio and The Town.
As part of the campaign, The Town sphere that was in Ibirapuera Park was placed in Largo da Batata, also in So Paulo. All campaign pieces were created by the Rockers team, the Dreamers Group hub dedicated to serving The Town and Rock in Rio accounts.
The pieces will be advertised on urban furniture, media display on portals, cinema, radio and TV, in addition to countdowns on programmatic Out of Home at airports and subway stations.
We set up a media ecosystem to show that, just as those who participated in the first Rock in Rio in 1985 are proud to be part of the festival’s history, whoever guarantees The Town Card will carry the same feeling, added Marcelo Pollara, executive director of Creation of the Rockers.
