The action will take place this Thursday (2) and will be aimed at the agency’s employees.
This Thursday (2nd), Ogilvy will partner with Instituto Pró-sangue to contribute to the stocks of the blood bank in the capital, which is suffering from a lack of donations.
Together, Instituto Pró-Sangue and the agency aim to serve all employees who intend to make donations.
Every year, the Instituto Pró-Sangue alerts to the drop in donations in the post-Carnival period due to the number of donors who leave to enjoy the festivities and the increase in accidents on the busiest roads.
According to the institution, the blood types: A-, O- and B- are in critical condition in São Paulo blood centers. The AB- and O + are already in a state of alert.
Donating blood is a voluntary act of solidarity. Remembering the importance of this act and reducing the barriers to donating – such as being able to donate right here in the office, which is what we are looking for by repeating this action in its third year”, said CEO Fernando Musa.
(Credit: Obi – @pixel7propix on Unsplash)
