The agency’s creative department will be responsible for bringing insights, creating campaigns and PR Stunts
Pros was chosen as Porto’s new communication partner. The agency is accredited to serve both the institutional brand in Porto and all the company’s other business verticals: Porto Seguro, Porto Sade and Porto Bank.
With the arrival of the new client, PROS structured a service team that has nine professionals dedicated to the client. In addition, the agency’s creative department will be responsible for bringing insights, creating campaigns and PR Stunts, also counting on the support of the production team, responsible for facilitating and promoting the planned activations.
Porto is one of the most traditional companies in Brazil and, at the same time, one of the most innovative. Always attentive to what comes next, it offers the best solutions, technologies and experiences to its customers. Working in partnership with Porto will allow us to exploit our creative PR capacity to the fullest to connect it to current conversations and further strengthen its reputation and that of its services through activations and projects that generate a positive consumer experience at different points contact point, said Meiri Duarte, director of Reputation and New Business at PROS.
