Refreshing, light and unmistakably orange, Aperol, the brand responsible for the 6th most consumed drink in the world, Aperol Spritz, wants to show Brazilians how easy it is to prepare the most delicious drink of the summer, through unique and light experiences and moments. To that end, he invited Paola Oliveira to be your ambassador at the station.
The actress will share moments of celebration with the drink on her social networks, in addition to other actions planned for the quarter. “The partnership with Paolla will show how we can have light moments in everyday life, like contemplating a sunset with a delicious Aperol Spritz in hand”, explains André Campos, marketing director of Grupo Campari in Brazil.
Throughout the summer, Paolla will also share moments of drink consumption and tips for the drink’s original and unique recipe on her social profiles. The social strategy and content support are signed by Ogilvy Brasil.
For the season, Aperol also announces the opening of Aperol Spritz Sunset Bar, in one of the most famous tourist spots in the world, the Sugar Loaf Cable Car, in Morro da Urca, in Rio de Janeiro. The space promises to promote one of the most incredible experiences for any fan of a good Happy Hour: an outdoor activation, with a breathtaking view and with an iconic orange sunset framing everything. The installation is available until the 25th of February.
“Our main objective is to show how easy it is to prepare Aperol Spritz and invite the public to live moments of relaxation, always respecting the safety protocols that the pandemic scenario requires”, concludes Campos.
How to make the perfect Aperol Spritz:
Glass: Wine Glass
Ingredients:
sooo much ice
Half a glass of brut sparkling wine
Half a glass of Aperol
Sparkling water splash
a slice of orange
Preparation mode: The more ice, the better. Then, to preserve the balls and the freshness of the drink, carefully pour the Brut or Prosecco sparkling wine and then the Aperol. To finish the perfect Aperol Spritz, add a splash of sparkling water and a slice of orange.
Garrison: 1 slice of orange
The post Aperol launches bar on the iconic Morro da Urca cable car appeared first on DNEWS.
