The campaign created by WMcCann aims to show Brazilians ways of financially reorganizing
Banco do Brasil launched a financial education incentive campaign, with real and practical solutions, to publicize the Minhas Finanas platform, in the bank’s application.
The piece, created by WMcCann, has the main objective of highlighting, in a didactic way, the different options that Brazilians have to reorganize themselves financially.
Banco do Brasil seeks on a daily basis to understand its customers’ challenges in order to come up with the best solutions. The two functionalities that we present in this new campaign were born from real needs of our customers, and in this way, we reinforce how we are always present, with partnership and simplicity, explained Paula Sayo, director of marketing and communication of Banco do Brasil.
The campaign’s communication strategy relies on 30″ and 15″ films broadcast nationwide on free-to-air TV and payTV, in addition to developments for outdoor and digital media. For social networks, the Bank prepares actions with influencers that will amplify the conversation on the subject and take it to the reality of young Brazilians.
Banco do Brasil already has two solutions that combine technology, facilities and education for the topic of financial organization. The challenge was to communicate its attributes, and no one is better than the person behind these ideas to bring their usability and functionality to the public, concluded Patricia Andrade, Executive VP and General Manager for Brasilia and Head Of Growth at WMcCann.
