The brand will have a space that seeks to reaffirm the “Leave Your Mark” concept and encourage women to carry out artistic interventions.
Converse confirmed its presence at the GRLS1 Festival, which takes place on March 4th and 5th at Centro Esportivo Tiet, in So Paulo, as one of the supporters of the event.
The brand will reformulate the “Leave Your Brand” concept with a space in the shape of a box, with blank walls to invite women to carry out some artistic intervention. To stimulate creation, All Stars artists Julia Alves and Fef will help those interested to use the platform.
In addition, Converse will also have posters produced for the festival, signed by Izabella Leo and Au Mendes, which will be available to be removed during the activation.
The arts will also be sent via AirDrop to be digitally altered, in addition to being able to create filters for Instagram and TikTok with the arts for the production of digital content.
