With the slogan Together, we are free and strong, the company celebrates plural and diverse women
Endemol Shine Brasil launched a campaign in homage to women, to celebrate International Women’s Day, which brought Glória Maria as inspiration, entitled “Glorious Women Together, we are free and strong”.
The campaign will celebrate plural and diverse women, who have their moments of glory to share and inspire.
Glória Maria’s pioneering spirit is recognized as an inspiration for more than one generation of women. She was and always will be an example of strength and freedom. It is an honor for us to be able to toast this great woman. We want to show that when we women are together and united, we are invincible. We hold hands and we are increasingly stronger and freer, said Nani Freitas, CEO of Endemol Shine Brasil.
The piece Mulheres Gloriosas will highlight ten Brazilian women recognized in the country and in the world, namely Glória Maria, Gal Costa, Carolina Maria de Jesus, Tarsila do Amaral, Snia Guajajara, Rachel de Queiroz, Rita Lee, Fabiana Karla, Cssia Eller and Liniker .
Just like last year, when we were inspired by the Nigerian writer Chimamanda Ngozi Adichie, we developed the Woman, be the scriptwriter of your own life campaign, this year there is no one better to be honored than Glória Maria, a potent woman, who opened doors in the Brazilian audiovisual sector and it represents strength and freedom, exactly what we are approaching in this campaign, says Natasha Szaniecki, Head of Communication, Social Media and Marketing at Endemol Shine Brasil.
The campaign seeks, through the honorees, to encourage all women to tell their stories and their moments of glory, from small everyday achievements to something that marked their lives.
There will be digital pieces and paid advertising on trade vehicles, in addition to gifts for women customers, partners and collaborators.
