The campaign, created by BETC Havas, has the concept “The road is calling you”
Peugeot has launched a series to promote the Peugeot 208 RoadTrip, which aims to inspire and invite the public to hit the road.
With the concept “The road is calling you”, the piece created by BETC Havas has a relationship between music and the track and has the song “Blitzkrieg Bop”, by the Ramones, as a soundtrack.
“Music and the road have always had a very strong relationship. In the film, we see this ‘call’ manifested through the soundtrack, which is reflected in the tracks on the track, making them move like ‘sound waves’. In this way, we created an effect that invites people to discover the advantages of the car and enjoy the road with a RoadTrip”, said Alexandre Vilela, VP of creation at BETC HAVAS.
