Agency will be responsible for brand communication in Brazil
Africa conquered the Popeyes account, becoming responsible for all the brand’s communication in Brazil. The first campaign launched by the agency is scheduled to air in early March.
With the first unit inaugurated in So Paulo in 2018, the company says that the current moment is of ‘strong expansion’. Today, the chain has more than 60 restaurants nationwide, spread across Rio de Janeiro, Minas Gerais, So Paulo, the Federal District, Gois, Pernambuco, Paraná and Bahia.
We believe that in a short time Popeyes will be present in the daily lives of Brazilians and we are very happy to participate in this construction, says Sergio Gordilho, co-president and general creative director of Africa.
