The name change seeks to strengthen the strategic partnership with customers and brands and follows the changes initiated by the CEO, André Carvalhal
Agency 3 is now called 3mais. The change follows the transformation process initiated with the arrival of André Carvalhal, the company’s CEO, in May 2022.
The name change, which focuses on the concept of innovation, seeks to strengthen the strategic partnership with customers and brands, expanding the service portfolio through intelligence solutions, marketing and ESG practices.
3mais is the intersection of the achievements of Agência 3 with a new moment in communication, which involves innovation, collaboration and ESG practices. No wonder our tagline is 3mais, relevance and legacy. In fact, we are committed to this”, explained Carvalhal.
With the objective of boosting the transformation process and increasing market share, 3mais developed a series of structural movements, one of them focused on the redesign of its portfolio of solutions, which has six hubs of solutions aimed at improving the results of brands.
The agency now has Hub DNA, responsible for solutions for brands looking to build their platform or apply rebranding; HUBs, with Business Sprints for brands that are urgent to solve business, communication and product challenges, Marca Ativa Hub, with perennial communication solutions, Hub X, for brands that want to establish dialogue and deeper connections with their audiences, Hub Data Growth , with data driven solutions focused on generating growth opportunities and Hub Efeito ESG, for brands that seek connections between marketing strategy and ESG practices.
We developed a work to redesign our ecosystem of intelligence solutions, thinking about the journey of the brands and the specific moment of each one of them. In addition, we set up an Innovation Pod in New Businesses, said Ingrid Lagrotta, director of brand management, CX and new businesses.
For the creative and content director, Joo Netto, maintaining 3 is a way of honoring Agencia 3’s 23 years of experience and the strength that this name has in the market. The most attributed as a form of evolution, adding meanings that suit the current moment of the company and the world.”
