The campaign, created by GUT and adapted for Brazil by Bullet, has as its motto “Unmissable discounts on everything you want and that only Mercado Livre offers”
Mercado Livre brought the brand ambassador, Marcos Mion, to star in the Consumer Day campaign.
The piece, with a concept created by GUT and adapted by Bullet for Brazil, has as its motto “Unmissable discounts on everything you want and that only Mercado Livre offers” and shows Mion in the role of the consumer, making purchases through the brand’s application and receiving delivery.
Marcos Mion is already our partner in our Discounts and nothing better than having him in the Consumer Day campaign, which is one of the dates most expected by consumers at the beginning of the year. We brought Mion, a consumer, to this campaign to emphasize that the customer finds everything in our app, a greater variety of products, with fast delivery, guaranteed purchase and, most importantly, unmissable offers, said Cesar Hiraoka, Marketing Director of Mercado Livre .
The campaign debuted this Monday (6th) and will run until March 19th. The 30” film will be released on open TV, online and offline media, in addition to actions with merchandising and influencers.
We thought of the film in a playful way and, by showing the presenter at home, we took him out of his role as a celebrity and placed him as a consumer. The real-life Marcos Mion helps us exploit Mercado Livre’s strengths, such as faster delivery in Brazil, greater variety and discounts, added Aline Noya, Bullet’s CCO.
