Srgio Eleutrio replaces João Branco, who left Arcos Dorados in December last year
Srgio Eleutrio was chosen to occupy the marketing director chair at McDonald’s Brazil. This chair had been vacant since the beginning of December last year, when João Branco announced that he was leaving Mqui, after eight years.
The executive arrives with the mission of deepening the connection with customers and continuing ‘accelerating the growth of the brand in the country’, focusing on experience, innovation and advancing digital transformation.
With more than two decades in the market, Srgio led high-performance marketing at companies such as The Kraft Heinz Company, Grupo Boticrio, ABInbev and NotCo.
At Arcos Dorados, Eleutrio will lead the team formed by João Boschi, director of Sales Growth, Lariane Duarte, senior manager of brand growth, Sabrina Sakakura, senior manager of trade marketing, Leticia Ono, senior manager of digital sales data, and Adriana Onofre, executive secretary.
McDonalds provides memorable moments to the more than 2 million customers who interact with the brand every day, through the most diverse service channels. That’s why, with a marketing team that has achieved historic results, I’m here to boost the generation of value for the business and experiences for consumers, says Srgio Eleutrio.
