In this week’s LIVEADS, we’re talking to Sleyman Khodor, Executive Creative Director at Lew’LaraTBWA, and Eduardo Honored, Marketing Director of Sono Quality and Grupo Quality Brasil, about the importance of brands being inclusive with the PwD public.
The duo will talk about the importance of brands being inclusive with the PwD public, advertising campaigns, even with the internal public, whether in hiring employees or in accessibility.
In addition to the guest, LIVEADS, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Bruna Pavanni, a contributor to Adnews.
THE LIVEADS with Sleyman Khodor and Eduardo Honardo, is a production of WT1 Digital, and you can check it out on the Adnews Youtube channel. access here and stay on top of all channel content.
Watch “The Importance of Inclusive Brands with PwD | LIVEADS”:
Meet the guests:
Sleyman Khodor
Executive Creative Director at Lew’LaraTBWA
Guardian of the creative team at Lew’LaraTBWA, Sleyman took over as the agency’s executive creative director in 2020, responsible for commanding over xx professionals.
Creative with more than 15 years of experience, he has won 11 Cannes Lions, as well as awards at the main international and national creativity festivals, such as D&AD, One Show, Clube de Criação and Effie Awards; and has already served clients such as Banco do Brasil, M.Dias Branco, Pepsico, Nissan, Claro, Brahma, O Boticário, among others.
Eduardo Honored
Marketing Director at Sono Quality and Grupo Quality Brasil
Advertising professional with 18 years of experience, specializing in Innovation Leadership at MIT and in Digital Marketing at the University of Silicon Valley.
Brazilian winner of the Digital Disruptors – Globant Awards 2021; Copper in FePi; Shortlist at Effie 2020. Has worked in multinationals and advertising agencies, with work in 7 countries.
The post The importance of inclusive brands with PwD | LIVEADS appeared first on DNAMEWS.
