The action took place in a live and brought together the personas of Dailus, Riachuelo, Samsung, Ultragaz, Sabrina Sato, Deborah Secco, Ticiane Pinheiros, Bianca Andrade, Luiza Possi and Niina Silva
To celebrate International Women’s Day, celebrated this Wednesday (8), Nestl invited some of the main Brazilian female avatars to give voice to real women.
The brand will promote a live that will be held on Leite Moa’s Instagram, entitled “The reality of them”, which will bring together women to talk about sorority, the job market, entrepreneurship, the internet and share the lessons they learned during their careers.
The action, created by Nestl in partnership with Content Studio Nestl Ogilvy, will also feature avatars known on the network, such as Moa (brand avatar), Hel from Riachuelo, Dai from Dailus, Satiko from Sabrina Sato , Deby Dry by Deborah Secco, Tarcilla by Ticiane Pinheiros, Pink by Bianca Andrade, Luz by Luiza Possi, Niina Verso by Niina Silva, Sam by Samsung, Ully by Ultragaz, among others.
“We realized that the majority of virtual avatars are women. We are also the majority in the Brazilian population, and it is very significant to see our diversity represented in them. On Women’s Day, we thought that Moa could bring together so many avatars to value real women, reflect on important themes and remembering the challenges we still face on this very special date for us, women around the world”, said Catherine Nuna, Art Director at Ogilvy Brasil.
Each digital avatar will have a real woman to represent her during the live that takes place in an interview format.
