Intimissimi has announced singer Jennifer Lopez as its new global ambassador. The star is the face of the brand’s Spring/Summer 2023 collection.
The campaign celebrates empowering women to feel confident and secure in every role they play. The play, made with director Gia Coppola and photographer Chris Colls, shows a day in the life of a celebrity.
When we looked for a partner that would represent and embody the spirit of our consumers, we immediately thought of Jennifer. It carries all the strong and modern sensuality that the brand has as its core values. We want all women to be able to make the most of life and feel empowered every day, said Matteo Veronesi, CEO of Intimissimi.
For the photos, the creative director of the brand, Riccardo Ruini, captured the essence of the Italian summer, using landscapes to transform the colors of Positano, a commune in the south of Italy, in references for the collection, which received tones of fuchsia representing the flowers of spring, orange for sunshine and turquoise symbolizing the Mediterranean Sea.
