The largest indigenous group in the Amazon rainforest, the Yanomami created an alternative version of the Oscar statuette. Without using gold as a raw material, the object has the shape of the deity Omama and will be sent to the winners of the most renowned film awards in the world. The idea is to draw global attention to the humanitarian crisis of the indigenous people caused by the illegal extraction of the metal. The campaign was created by DM9 agency.
Before the winners receive the statuette, twenty of the main Oscar nominees will receive a video message via social media from Junior Hekurari Yanomami, leader of the Urihi Associação Yanomami (see here). Among the stars who will be impacted are Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas and Michelle Yeoh.
The action will also lead artists and the public to a digital calculator, which shows the social and natural impact of each gram of illegal gold for the Amazon Rainforest and the Yanomami people. “In your culture, gold means success. For my people, for the forest and the creatures that still remain in the Amazon, it means death and destruction”, says Junior.
In 2021, 54% of the gold traded in Brazil had evidence of illegal origin. In recent years, illegal exploitation has intensified in the Yanomami indigenous lands, causing contamination of rivers and fish by mercury, deforestation of the forest and a strong social impact on the indigenous population, which has led to a humanitarian tragedy, ignored by the authorities until recently. “All participants in this award can and have helped to shape the behavior of the world many times. They need to know what the real cost of illegal gold is and help spread this message so that we can see changes,” adds the Yanomami leader.
The producer was Hungry Man, with direction by Hanna Batista and audio production by Pingado.
To learn more about the project, visit:
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