The development of the campaign’s visual identity was guided by the concept “Hurb, a technological window that makes you travel”
Hurb launched a campaign to celebrate its 12 years of existence in the market, entitled “Hurb 12 years” which has the tagline “Technology that makes you travel”.
To celebrate the date, the company prepared offers, including packages, hotels and tours (domestic and international), which will be made available throughout March in a showcase made for the occasion.
According to Letcia Loureno, Hurb’s Design lead, the development of the campaign’s visual identity was guided by the concept “Hurb, a technological window that makes you travel”.
Our main challenge was to create an identity that unfolded throughout the universe of pieces, talking about birthdays, but that had this strong presence of technology. That’s why we came up with a KV (Key Visual) that mixes liquid gradients with holographic and 3D elements, to bring a dynamic tone to the campaign”, adds Letcia.
The campaign will run throughout the birthday month and the offers will be available until March 31st.
