The partnership includes two sandals, a towel, a cap and two pins, in addition to activations at one of the Brazilian brand’s stores.
Havainas announced a partnership with Fini for the launch of the new collection by the Brazilian brand.
Entitled “Havaianas <3 Fini", it features two models of sandals, one with thick straps and a strawberry scent and the other with thin straps and a banana scent, a towel and two pins to customize the Havaianas.
This collab brings an irresistible and joy-filled combination, uniting two fun, colorful brands loved by children and adults in a product line that is sure to please children of all ages. There are several products, including the iconic Havaianas sandals with the unmistakable scent of Fini, said Mariana Rhormens, marketing director for Havaianas Brazil.
To announce the launch, Havaianas prepared a program at the store located on Rua Oscar Freire, with a ball pool, claw machine, games and prizes for customers. With free attractions, the activation created by Brocco will also have an instagrammable space.
“The partnership unites two brands that are references and synonymous with their category and together they create a Fini experience in a new format in the lifestyle segment. The collab reinforces the brand’s positioning, which goes beyond being the leader of candies, to become an icon of pop culture. Innovation, creativity, high spirits and originality were the guiding pillars for this novelty, which arrives with everything in a surprising way inspired by our most iconic products”, added Raquel Paternesi, director of global marketing for The Fini Company.
