The piece, signed by Nacional Comunicao, has the theme “New Bolsa Famlia. Back to rebuild a Brazil with more equality”
The return of the Bolsa Famlia social program is being publicized through a campaign that highlights the theme “New Bolsa Famlia. Back to rebuild a Brazil with more equality”.
The piece, signed by Nacional Comunicação, features the song “De volta ao meu conchego”, by Gonzaguinha, as a soundtrack with the aim of highlighting the Brazilian essence. In addition, the film features scenes of families that convey a feeling of support and hope.
It’s a program that takes care of those who need it most, the poorest people in the country. a very delicate film, very emotional and wrapped in the beauty of truth. The truth of our people, said Karina Monique, Creative VP at Nacional Comunicação.
In addition to a TV movie in the 60’s and 30’s versions, the campaign will also be present on radio, social networks, internet, DOOH and OOH with the signature of the Ministry of Development and Social Assistance, Family and Fight Hunger.
