The piece, signed by Gray Brasil and New York, celebrates professionals behind the scenes of film productions
Volvo decided to honor the people responsible for the backstage of cinematographic productions with a campaign shown during the Oscar break, which took place last Sunday (12).
The piece is an extension of the brand’s global campaign called “For Life”. In addition to being produced by Disney CreativeWorks and filmed at Disney Oak Ranch, in Los Angeles, the 60” film was signed by Gray Brasil and New York. The campaign features the brand’s new electric SUV, the Volvo EX90.
This project is a demonstration of how Gray works by uniting talents from different studios around the world, through the Borderless philosophy. Gray Brazil, New York and our dear partners from Volvo Cars Latin America and USA joining forces to insert the For Life platform in such a relevant cultural moment, said Joo Caetano, Executive Director of Creativity.
