Rebeca Andrade, Ana Marcela Cunha and Alisson dos Santos join Rodrigo Hilbert in the “Effective in Everything You Do” squad
Exactly 500 days before the start of the Paris Olympic Games, Medley announced three Olympic athletes who will join Rodrigo Hilbert in the “Effective in Everything He Does” team.
Gymnast Rebeca Andrade, swimmer Ana Marcela Cunha and barrier player Alisson dos Santos join the group with the aim of endorsing Medley’s purpose and commitment to bring the issue of mental health to Brazilians and contribute to promoting health in an integral way.
With the arrival of Rebeca, Ana Marcela and Alisson, the Eficaz em Tudo Que Faz team is greatly reinforced. We are bringing the voice of renowned athletes who will share their experience and journey in relation to mental health. In this way, we will inspire and connect Brazilians even more with the example of our athletes, said Denise Mello, Branding, Digital and Media Leader at Medley.
Support for athletes comes after the company announced its sponsorship of the Brazilian Olympic Committee (COB) which, in partnership with Publicis, designed the developments of the project that will have mental health care in sport as its main pillar of communication.
Believing in our athletes is the greatest tool we have to encourage them to go further and further. Once again, Medley stands out as a great strategic partner for the sport by prioritizing this topic and understanding its importance as one of the pillars of building health by supporting great athletes from Team Brazil, offering them even more opportunities to prepare themselves, both physically and physically. when mentally, for the next competitions”, completed Gustavo Herbetta, COB Marketing Director.