Campaign was developed by Aldeiah.
‘Voos Altos’ is the name of the new campaign that Bradesco launched in order to reinforce the pillars of action of Global Private Bank, a segment aimed at high-income customers. The film highlights the international and local service of Wealth Planning and Advisory & investments.
The campaign, developed by Aldeiah., features various aerial images taken by drones as a metaphor to show how far customers have gone and can still go.
Among the solutions offered by the bank are global and unified portfolios, personalized international services, investment advice and asset management advice. The latter was even recognized for three consecutive years in the Ranking Leaders League.
In addition to broadcasting the film on pay-TV, the campaign has a strong presence in print – newspapers, magazines and OOH – and in digital media.
