Shell, Vivo and Gerdau are the brands that will support the 2023 championship season
In recent years, surfing has been one of the sports that most conquered the Brazilian public (which has around 3 million practitioners). And Brazilian surfers, in turn, conquered the world.
The results speak for themselves: six world titles, a gold medal at the Olympics, in addition to being a market that moves around R$ 7 billion per year.
With an eye on the growth of the sport in the country, the Brazilian Surfing Confederation (CBSurf) joined forces with companies and brands to rescue the Main Division of the Brazilian Surfing Circuit, which happens through the Federal Government’s Sports Incentive Law.
Promoted by Dream Factory, the Dream Tour will be contested by 64 male and 24 female athletes, and the prize will be the same for both categories: R$ 400,000.
In all, six stages are planned: Xangri-l (RS), in April; Matinhos (PR), July; Praia Mole de Florianpolis (SC), August; Praia do Pontal in Baa Formosa (RN), September; Barra da Tijuca (RJ), November; Cacimba do Padre in Fernando de Noronha (PE), December).
Shell will have the main quota, while Vivo will be the master sponsor and Gerdau will be the sponsor. Sponsorships are valid, in principle, for the 2023 season. In addition to these, the Galpagos brand was chosen to manufacture the official Dream Tour products.
Jued Andari, Sports Cluster director at Dream Factory, said that there are still spaces for other sponsorship quotas for the championship. “There is still room for other brands to join the Dream Tour, from different areas of activity: financial segment, education sector as well, food”, he said.
“We are now starting the tour with three brands anchoring the project, we have a beverage brand in the final contract signing phase, and as we are in an annual event, we can think of new brand constructions and activations done by several hands”, he said.
In terms of media, the partnership established was with Grupo Globo, which will cover the stages with live transmission on Sportv from the quarterfinals onwards, in addition to editorials on Globo’s other platforms.
(Credit: Thomas Ashlock on Unsplash)
