For many Brazilians, hair changes are crucial to self-esteem, whether they are decided by choice or external factors, such as hormonal and psychological fluctuations or even lunar movements. By understanding these points and the consumers’ demands, Boticário presents the line O Boticário Match Science Growthwith assets developed in the laboratory for effective treatments, offering innovative high-performance formulas for scientifically proven results, which deliver 50% more growth and three times less hair loss.
With a creative concept and campaign film created by GUT Agency, the brand presents the science and innovation behind O Boticário Match Science Growth, inviting everyone to discover the unique actives that act directly on the capillary bulb, such as castor oil and Baicapil, present throughout the line for healthy hair growth. According to Marcela De Masi, Executive Director of Branding and Communication at Grupo Boticário, the novelty arrives to enter consumers’ routine as an essential ally to keep the hair healthy. The executive comments:
“With the launch of Match Science Growth, we went to understand the concerns that people have about interference that can affect hair growth. From that, we saw the opportunity to take an invitation, in order to present the science and innovation of our line, which delivers immediate results of healthy growth, whatever the external factor or attention.”
For Dolores de Pauli, Accounts Group Director at GUT São Paulo, the main purpose of the campaign is to explore, expand and carry out dialogue on the various forms of hair care, highlighting that essential ingredients can compose a routine with results Of success. Dolores says:
“Through social listening on social networks, we mapped the consumer’s real behavior – very concerned with changes in the calendar – and, based on that, we were able to show the benefits of O Boticário Match Science Growth with combined use and a careful look.”
The video produced by UltraVioleta will be broadcast on Boticário’s official social networks. Check out the campaign in full. With the PR front led by PROS and the curation of hired influencers carried out by Publination, the brand also has a team of influencers made up of names, such as businesswoman, writer and content creator, Bruna Vieira.
Check out the Boticário campaign:
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