The moves aim to expand the company’s operations in Brazil and help in the growth of new businesses in Latin America
Clear Channel announced its moves in the Commercial and Marketing areas, with the aim of expanding the company’s activities in Brazil and helping to grow new businesses in Latin America.
Wlamir Lino, National Commercial and Marketing director, took over the management of the International Sales area, with the mission of centralizing and standardizing commercial negotiations between all Clear Channel units in Latin America, including Brazil, Chile, Peru and Mexico. In addition, the executive will also act on the front line with the other units of the group in Asia, Europe and North America.
The Commercial Manager Brasilia, Marcella Faezy, was promoted and also takes over the International Sales area, centralizing all commercial activities between Brazil and the other operations around the world. Another change in the team involved William Freitas, who until then was commercial manager in São Paulo, who will now assume the position of commercial manager in Brazil and will be responsible for Clear Channel’s business units in the cities of São Paulo, Rio de Janeiro, Porto Alegre. , Curitiba and Campinas.
In the Marketing area, manager Juliana Marques is now also responsible for the company’s Innovation vertical. The area, now called “Marketing and Innovation”, will also have the challenge of developing new strategies for conducting the company’s initiatives in the domestic market, including ESG issues on the company’s agenda.
This exchange with other units around the world has allowed us to experience new knowledge and offer agencies and advertisers innovative technologies and tools that include the use of data, programmatic media, geolocation, among many others. In this way, we are always anticipating the sector’s movements and trends, defining ways to improve the relationship with our customers and meet their challenges, said Wlamir Lino.