The campaign, signed by Mares, reinforces the brand’s purpose of prioritizing comfort, sophistication and sustainability
Breton launched its new campaign, entitled Borogod Breton, which aims to honor Brazilian women and reinforce the brand’s purpose of prioritizing comfort, sophistication and sustainability.
The campaign, signed by ares, illustrated by names such as Thaigo Mansur, Fernanda Marques, Carol Magalhes, Alexandre Herchcovitch and Fbio Souza, and has inspirations from samba, bossa nova and MPB in the soundtrack.
The action will be broadcast on offline, digital and OOH media in the Federal District, Rio de Janeiro and So Paulo.
The brand also produced a new scent inspired by the collection that will be available in Breton stores throughout Brazil.
