To announce the arrival of Belight, the brand will hold tastings at Carrefour and Big stores, in addition to promoting influencers and nutritionists.
Casillero del Diablo presented its launch, entitled Belight, which proposes to be a low-calorie wine with 32% less alcohol compared to the brand’s regular versions. The launch features two labels, one Rosé and the other Suvignon Blanc.
To announce the arrival of the new drink, the brand will hold tastings at the Carrefour and Big stores, in addition to relying on influencers and nutritionists to publicize the launch.
Another strategy for promoting Casillero del Diablo consists of having health professionals studying and showing that a balanced life does not need to cut down on alcohol, but rather, a more moderate one, with less alcohol and fewer calories, making direct reference to Belight.
The search for a balanced lifestyle, without exaggeration, is increasingly taking up space and importance, which represents a direct impact on the way society relates to the brands and products it consumes. As leaders of the Reserve segment in Brazil, we see not only the importance of bringing consumption trends to the wine category, but also being ready to meet new demands from our consumers, said Pietro Capuzzi, Marketing Director at Concha y Toro in Brazil.
