The brand will be present on the referees’ shirts, field billboards and will have tickets for activations with the company’s customers.
TCL announced its sponsorship with Conmebil for the men’s Conmebol Libertadores 2023. The brand will be present on the referees’ shirts, billboards on the pitches and will have tickets for activations with the company’s clients.
The partnership was announced during the company’s launch event for 2023, which featured new products such as refrigerators and washing machines, in addition to televisions, soundbars, air conditioners, smart glasses, cell phones, tablets and wearables.
TCL has been growing around the world for several years and has already become the 2nd largest global Smart TV brand according to Omdia. Our big bet to maintain this pace, conquering more and more space, is to invest more in the Brazilian and Latin American markets, where we are in third place among the biggest television players and, now, we are going to complement our portfolio with the new white goods category. for Brazil. In addition to strategic investments, we also have an important new partnership with Conmebol Libertadores, which helps to bring our brand even closer to consumers, said Carlos Li, Vice President of Overseas Business at Grupo TCL and CEO of TCL Latam.
In sports, the brand already sponsors the referees and the men’s, women’s and under-20 teams of the Brazilian Football Confederation (CBF), in addition to the player Rodrygo Goes.
