The brand will have an instagrammable stand with props, pillows in the shape of a lemon and a lemon tree to refresh the public.
Mikes announced its presence at Lollapalooza Brasil 2023 and will be one of the sponsors of the event that takes place between March 24th and 26th, at the Interlagos Circuit, in So Paulo.
At the festival, the brand will have a stand with props, lemon-shaped pillows and a lemon tree to refresh the public.
We will enter the festival with Mikes to guarantee more fun time and less queuing time for the crowd. We want the consumer to have fun and that our ready-made drink is remembered by the consumer, ensuring good memories of one of the biggest festivals, showing that in addition to the product, the Mikes experience is also available to listen to good music and toast with friends, said Guilherme Poyares, director from Mike’s marketing.
In addition to the activation at Lollapalooza Brasil, Mikes will also be present at the Quero! festival, in Rio de Janeiro, and at others that will be announced later this semester.
