brands take a stand after the harassment starring Guim and Cara de Sapato

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BBB 23: brands take a stand after harassment by Guim and Cara de Sapato

On social networks, brands asked women to be respected and emphasized the message that ‘no no’

The BBB23 had to change the route of the program this Thursday (16). After the cases of harassment that took place at the party of the leader of Guim, starring both the funk artist and Antnio Cara de Sapato, the reality show eliminated the two participants.

Scenes of Sapato and Guim harassing the new participant of Big Brother Brasil, Dania Mendez, took over the internet at dawn, with requests from Internet users for both the program and the reality sponsors to position themselves.

The station reserved itself to communicate its decision on the case during the live and, in a speech emphasizing the seriousness of the situation, Tadeu announced the expulsion of the two members of the box of this edition.

Cara de Sapato and MC Guim are eliminated from the #BBB23. #RedeBBB pic.twitter.com/1tWyaA3VSk
— Big Brother Brasil (@bbb) March 17, 2023

Following Globo’s position, the sponsors of the reality show also manifested themselves on social networks, repudiating the harassment suffered by Dania, asking for respect for women and emphasizing that no.

We won’t change beauty standards if we don’t first change how the world is structured for women. Dove stands, acts and exists for this for years and today would be no different. Ninth. #DoveNoBBB #BBB23
— Dove no #BBB23 (@DoveBR) March 17, 2023

There are limits that cannot be crossed and harassment is one of them. It has nothing to do with the clothes a woman wears. We defend the right of everyone to be and wear whatever they want without having their body invaded. Our solidarity with the women who went through and go through this situation.
— Riachuelo (@riachuelo) March 16, 2023

Guys, time to get serious: pic.twitter.com/9ynULOoZS1
— Rexona (@rexonabr) March 16, 2023

#NoNo pic.twitter.com/o1sjetLw2l
— Claro Brazil (@ClaroBrasil) March 17, 2023

We believe in an inclusive community and individual expression without fear of abuse, in the virtual or real world. We do not tolerate harassment. pic.twitter.com/4R89jxEIRl
— TikTok Brasil (@TikTokBrasil) March 17, 2023

No more harassment pic.twitter.com/QkjHbLfKmw
— Downy No #BBB23 (@DownyBRA) March 17, 2023

Respect and consent are required in all relationships and in any language. pic.twitter.com/x3iKtDqMaY
— Seara Brasil (@seara_brasil) March 17, 2023

Pantene repudiates any type of harassment. We believe that this is a social and structural problem, with harmful and painful impacts on society and, above all, on women. We will continue to reaffirm: all bodies and stories deserve respect.
— Pantene No #BBB23 (@PanteneBrasil) March 17, 2023

It’s not about drinking. In any situation, no no. Amstel repudiates the behavior of the participants and is in solidarity with all those who have suffered and continue to suffer from this type of situation. We are totally against any kind of harassment. I AM RESPECT. pic.twitter.com/t5nUiWY0Ng
— #AmstelNoBBB (@AmstelBrasil) March 16, 2023

Straight talk here for you: magic only happens on the basis of respect.
Any attitude contrary to our values DOES NOT represent us and we do not pass cloth!
— Coca-Cola Brasil (@CocaCola_Br) March 16, 2023

In any situation, we do not minimize harassment. No, not anywhere, including indoors. All women have the right to safety and to occupy all spaces without being disrespected. We are with them, always.
– QuintoAndar not #BBB23 (@quintoandar) March 16, 2023

Here at Carrefour, we believe that all relationships need to be based on respect and consent. Sadly, every day, women suffer harassment. It is important to shed light on this very sensitive topic and generate immediate acceptance.
— ADM do Carrefour (@carrefourbrasil) March 16, 2023