For the fourth consecutive year, Bradesco sponsors Lollapalooza Brasil and, for 2023, it has prepared a series of activations for the public, which will take place between March 24th and 26th, at the Interlagos Circuit, in São Paulo.
To promote LollaBr’s vibe before the event, Bradesco launched earlier this month a wide advertising campaign with a graphic language that refers to the festival’s characteristic lambe-lambe posters. With the motto “Cola no LollaBr com Bradesco”, the film reinforces the benefits for customers to enjoy the event in the best way. The communication highlights from the special conditions in the acquisition of tickets, cashback for the purchase of look or to load the wristband to access the site, even discounts on trips and hotels for those coming from outside São Paulo.
Check out the film made by Bradesco:
In loco
Now, with the big day approaching, it’s time for everyone to enjoy the experience. in loco. During the route to the event, the public who use the CPTM accesses as a means of transport will be impacted with a thematic communication on the trains that travel the Osasco/Grajaú route. The Autódromo station, on the other hand, is completely enveloped with content alluding to the festival, creating many instagrammable areas.
For this edition, the novelty is the creation of an architectural and scenographic project that promises to impact everyone. Espaço Bradesco, which will be located at Alameda de Activações, will have an innovative, integrated and dynamic concept, which will have a rooftop with a privileged view of the event and a toboggan run.
At the location, people will also be able to see up close the recordings of the Teatro Bradesco videocast – a project created in 2022 that has already interviewed artists such as Jão, Wanessa Camargo, Melim and others – in a glass studio. The presenter and influencer Foquinha will lead relaxed chats about curiosities, backstage and testimonials from guest artists, an exclusive line-up for this project. All content will be broadcast live and exclusively on Teatro Bradesco’s YT.
In addition, the famous “Bradesco Water Station” and the bracelet “Lolla Cashless by Bradesco”, the event’s official means of payment, are back this year. In all, there will be four free water supply stations, in addition to two water collection points. squeezes, with the distribution of three different models. The wristband, which replaces the physical ticket and the use of money inside the festival, avoids queues and ensures agility in the purchase of drinks, food and any other service available inside the racetrack. It can be charged before or during use and there is a refund of the unused amount.
Bradesco will also have its brand on licks and flags scattered throughout the venue and on the screens of all stages.
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