The campaign, produced by Marca & Comunicação, features Ana Clara as the presenter of the reality show
Multishow and Globoplay launched the campaign for the second season of Tnel do Amor, a reality relationship show that will be led by Ana Clara.
The program brings together 10 pairs of friends who will be divided into two houses separated by a tunnel and each pair will have to find out which person is right for the other.
With the concept “The match happens here!”, the film produced by Marca & Comunicação shows Ana Clara in two moments. In the first, she walks through a scenario with shades of pink, with couples in a romantic mood and with the homonymous song, performed by Celly Campello. In the second moment, the scene changes and the song is replaced by a remix with funk beats, signed by Papatinho.
The campaign has a 360 promotion, with OOH in different states, online media pieces on the main digital platforms and a call made to cinemas.
“Tnel do Amor” premieres on April 26 on Globoplay and Multishow. The program is produced by Floresta and is directed by Lucas Diego Lopes.
