The Brazilian healthy fast food chain, Oakberry, launched the campaign “Millions of Better Choices”, created by Bob agency, which aims to standardize the communication of the brand and generate identification with the public, in addition to being used in the markets in which the network operates. The film will be released on the Super Bowl coverage, on the ESPN, whose final will take place in February.
The central idea of the campaign was inspired by the traditional Bowl Oakberry, and its various topping layers, that is, the additional ones that are chosen by the consumer, being translated into a design system with colors. In this way, millions of possibilities were created with the selected colors, standardizing the brand’s communication, and keeping each material unique and exclusive.
“The proposal does not only refer to the millions of possibilities to build the OAK Bowl, but also to the countless choices we make every day. We believe that a life of good choices is a better life,” explains Giancarlo Giovannini, Oakberry’s chief marketing officer.
Oakberry will be on all ESPN programming as it pertains to the NFL, the premier American football league in the United States.
“This is the third year in a row that OAKBERRY has been at the Super Bowl and the second with Bob. Our objective is to consolidate ourselves as the first Brazilian brand within the event and conquer this territory in the universe of sports and healthy lifestyle that we carry in our DNA”, says Giovannini.
The Bob agency, which has Russian landmark as creative director, he has been serving fast food since 2020, maintaining the high volume of growth, with expansion of franchisees and opening in new countries.
“We are delighted that OAKBERRY entrusts us with its global campaign and, once again in partnership with Bob, is present in the broadcasts of the Super Bowl, which is one of the biggest sporting events on the planet. The film was 100% created and produced in-house, with a very high quality result”, says Gabriel Netto, partner and head of media at the agency.
Watch the movie:
Technical sheet | Oakberry
Agency: Bob
Qualification: Millions of Better Choices
Advertiser: OAKBERRY Açaí Bowls
Product: Super Bowl 2022
Creative Direction: Marco Russo
Creation:Marco Russo (Art), Adriano Monteiro (Writing)
Service: Victor Geronimo
Planning and Media: Gabriel Netto
Approval/Customer: Renato Haidar
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