The Not so smart campaign is part of the Ms da Mulher program and is signed by Heads
ticas Diniz launched a campaign that aims to make consumers reflect on why society does not see women occupying leadership positions at the same rate as men, entitled “Not as smart as that”.
The name of the campaign refers to the use of artificial intelligence in production which, when asked to show images of people in places such as businesses and positions such as CEO and startup founders, only showed male images. The piece signed by Heads, agency of Brivia Grupo.
Every algorithm carries some of the values of those who built it. If he came from a society with stereotypes, he will bring that. I think the discussion now, that everyone has access to artificial intelligence, becomes fundamental, said Rafael Merel, CCO of Heads,
The film is part of the #EnxergueComRespeito platform, which the company uses for social causes.
We value respect and believe that the best way is to seek knowledge and promote reflections on the subject. We hold internal events that deal broadly with diversity and cover the entire network”, added Luciana Gomes, director of marketing at Diniz.
