The dynamic, created in partnership with Soko, takes place on the brand’s official Twitter
In the spirit of BBB23, Z Delivery decided to set up a team with former reality participants, called Zliminados, to publicize an action that rewards consumers with discounts if they match the percentage of the week’s elimination.
The dynamic, created in partnership with Soko, takes place on the brand’s official Twitter and already had the participation of two former BBBs, Karol Conk and Lumena, who participated in the 2021 edition. Picoli, from the 2021 edition, and Linn da Quebrada, from the 2022 edition.
In the coming weeks, former BBB Gizelly Bicalho will join the team, along with other names that have already been on the reality show.
The action is part of the series of campaigns that the company is running during the broadcast of Big Brother Brasil, such as the case of “Sala da Diverso”, starring Marcelo Adnet.