Agency purchased by the company will be part of the GroupM media investment, and will undergo an internal merger before expanding
WPP disclosed to the market, this Wednesday (22), that it bought the agency specialized in influencer marketing Goat. Founded by Arron Shepherd, Nick Cooke and Harry Hugo in 2015, the company has more than 150 employees across three global offices.
Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution called Inca to create the industry’s ‘first global influencer marketing agency’.
As the company informed, the idea is that this new company will have more than 300 employees, whose work will be in 30 markets around the world. The combined entity that enters the market as Goat will operate as part of GroupM Nexus.
Influencer marketing is an important growth priority for the industry and for WPP. Our customers are increasingly planning budgets on a global scale and require partners who have a global reach to help deliver,” said Marke Read, CEO of WPP.
