WMcCann announces the promotion of Giovanna Tucci as Chief Business Officer. With the new role, the executive adds her current customer service to the Carrefour Group, Sam’s Club, and Sanofi (Allegra, Enterogermina and Dulcolax), the mission of being at the head of Commonwealth//WMcCann, WMcCann’s division for exclusive service to Chevrolet.
With more than 20 years in the market, the professional will contribute to the management of the business in a 360º way, being responsible for bringing a strategic vision focused on operational efficiency. Its mission will be to combine communication solutions with data and creativity, focusing on results and KPIs for brands. With vast experience in retail, Giovanna collaborates with expertise in analysis and campaign management with a specific regional look, which will bring brands a greater identity with different audiences in different places in Brazil.
Giovanna Tucci, the new Business Director General of WMcCann, explains:
“I am excited about the new challenge. Having been at WMcCann for two years, he has already contributed to important results for our clients, and now I am starting to add strategically to guarantee processes in a complete way, with the mission of bringing greater effectiveness to the business and contributing with agility to a vision that contemplates the look of the business in all areas.”
Graduated in Publicity and Propaganda from FAAP, she held leadership positions at DPZ&T and WMcCann, having worked at Publicis Brasil, Havas and Lew’Lara\TBWA agencies. Among her professional challenges, she actively participated in the entire process of moving Walmart to the BIG Group, working in the business from development to implementation of the new brand positioning at a strategic moment.
The executive has experience in managing one of the largest food retailers in the country, having served brands such as Pão de Açúcar, Dia, Qualitá and TAEQ. She was also at the forefront of customer service for brands such as Vivo, Hospital Albert Einsten, Cinemark and Durafloor.
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