Report by CP+B, in partnership with Emplify and Winnin, showed the performance of brands in relation to the case of harassment within reality
In this week’s edition of ‘Radar Espiadinha Magenta’, developed by CP+B in partnership with Emplify and Winnin, Nestl was the sponsor that stood out the most.
According to the report, the brand got 98% of the week’s total interactions due to a partnership with Choquei. Another highlight, McDonald’s had a publication about the return of McFish to the menu.
Seara continues to lead the ranking in volume of mentions followed by Z Delivery, there is a 15% difference between the number of mentions comparing the two brands. So far, Stone is in third position, followed by TikTok and Pantene.
Radar Espiadinha Magenta is a dashboard released weekly that details the evolution of the participating brands, in addition to bringing, above all, a close look at insights.
against harassment
The case of harassment involving Mc Guim and Antonio Cara de Sapato, which culminated in the elimination of the two participants, mobilized, last week, brands sponsoring or not BBB 23.
After the scenes of Sapato and Guim harassing the Mexican Dania Mendez, they took over the internet at dawn, with requests from internet users for both the program and the reality sponsors to position themselves.
This week, the dashboard brought the unfolding of the harassment case inside with analysis of public engagement on the topic, brand positioning and points of attention.
The sponsors’ publications added up to more than 66K interactions and 2.2M views on Twitter. Mercado Livre’s post generated the most engagement, followed by Riachuelo and Coca-Cola Brasil.
(Credit: @nestlechocolates)
