Created by David Miami, the act of being at the international airport of São Paulo
An ice-cold Coca-Cola, straight from the electronic panel, into the hands of those passing through Terminal 3 at Guarulhos Airport, in So Paulo. This is the new action by Coca-Cola that takes place in the recently launched 3D Deep Iconic, JCDecaux equipment created to run campaigns in three dimensions.
The activation, created by David Miami, aims to deliver inspiration and magic by uniting the virtual world with the real world, where the famous art character Moa Com Brinco de Pérla, by Vermeer, transforms a digital Coca-Cola into a Coca-Cola. Royal glue.
The action is part of the new global campaign Obra de Arte (Masterpiece), launched by the brand at the beginning of the month with the creation of the Blitzworks agency.
