After 10 years, Red Bull is back at Lollapalooza Brazil and this year it will take the Red Bull dance battle Dance Your Style, which is in its second edition in Brazil, into the festival. The brand’s space has unmissable programming: in addition to voting for their favorite dancers in 1:1 battles, the public will also be able to participate in special dance classes.
The environment will be a meeting point and body manifestation to further connect music with the urban, through art and a lot of diversity. Regarding the program, the space will be open throughout the festival, but at specific times it will offer special interactions with the public, and at others it will be used for battles played by invited scene dancers. The activation will also have a bar service selling Red Bull and special drinks.
The structure will consist of playful elements in the scenography and furniture, with a lot of technology designed from official content and generated simultaneously by visitors. Athens, considered the best agency at the Ampro Globes Awards 2022, led by partners Denise Garrido and Quércia Andrade, signs off on the creation, planning and entire execution of the action.
The dance in Red Bull’s eyes is more than a universal language, it helps to forget problems, it unites people, it doesn’t have a certain age. In this way, the brand’s space at LollaBR will reflect this with great boldness and creativity.
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