The event’s theme will be “Pay Less. Everything for your health” and will promote the company’s range of products
Pague Menos will be responsible for the BBB 23 party this Friday (24), which will feature performances by Wesley Safado and João Gomes.
During the event, which has the theme “Pay Less. Everything for your health”, reality participants will go through differentiated experiences such as spaces that highlight the brand’s product range.
How many points do you score in Piseiro’s BBBingo? Today there is a lot of heat in the #BBB23 with Wesley Safado and Joo Gomes putting the brothers to dance together! #BBB23 #PagueMenosNoBBB23 pic.twitter.com/vjkeNjJvkD
— Pay Less not #BBB23 (@paguemenosbr) March 24, 2023
The company also intends to take advantage of the program’s visibility to present its multichannel marketing campaign nationally.
We are promoting a themed party with several activations to reinforce the brand as a health hub, a leader in health, offering a wide range of products and services, such as telemedicine, rapid laboratory tests and reception, all in one place. This is a valuable opportunity to highlight the company’s concern to offer a differentiated journey to its customers, said Renato Camargo, VP of Marketing and Relationship at Pague Menos.
During the party, Pague Menos will also launch the brand’s new jingle. The song reinforces the “Everything for your health” concept and highlights the brand’s omnichannel nature.
