In addition to the singer and presenter, the brand also features Ana Hickmann, Cris Vianna, Fabiana Karla and Bruna Tavares.
My hair color makes me feel powerful inside and out. with this phrase that Ivete Sangalo uses at the beginning of the promotion of the new Koleston campaign.
In addition to the presence of the singer and presenter on social networks, the campaign also features the presence of four other celebrities and brand ambassadors, such as Ana Hickmann, Cris Vianna, Fabiana Karla and Bruna Tavares.
The piece began to be released in February, led by Talent Marcel, and its main objective is to reinforce the power that hair has on the way women show themselves to the world, as a way of expressing their identity, personality, style, choices, moments and individualities.
The action continues with the support of 900 micro influencers via The Insiders platform and a choreography created especially for TikTok, relating Koleston’s 4 steps to color hair at home with “Ivete’s 4 steps” to demonstrate all its power and self-esteem.
