Starting today, the 24th of April, and on the weekend, the 25th and 26th, Lollapalooza will take place, one of the most important music festivals in São Paulo. The event, which brings together several national and international artists, will hold its 10th edition in 2023. Even so, the space not only marks the greatest artistic attractions, but also brands.
With several sponsors, Lollapalooza is seen as a golden opportunity for companies to carry out creative activations that interact with the festival’s audience. This year, of course, was no different. To celebrate Lolla’s 10th anniversary, the sponsoring brands made an effort to make it special at the Interlagos Circuit, where the party takes place. Thinking about it, Adnews gathered some of the main activations that take place in the 3 days of the event.
Check out the main activations of the brands present at Lollapalooza:
McDonald’s
In its second year at Lollapalooza Brazil, McDonald’s is also taking unprecedented experiences to the Interlagos Circuit and its Recipe of the Future, the socio-environmental platform of Arcos Dorados, which operates the chain in 20 countries in Latin America and the Caribbean.
Budweiser
Budweiser, official beer of the event, could not be left out either. The brand has been at the festival since 2018, and this year it also has its own space. During the three days of the festival, BudX will be in the most popular place: in front of the main stage. In space, the public enjoys BudStudio with unique encounters between music artists – from the current, old and new generation.
RedBull
After 10 years, Red Bull is back at Lollapalooza Brazil and this year it will take the Red Bull dance battle Dance Your Style. The brand’s space has unmissable programming: in addition to voting for their favorite dancers in 1:1 battles, the public will also be able to participate in special dance classes.
Mike’s
Mike’s also hits cards this year. Reinforcing its presence at festivals such as Lollapalooza, the brand has its own space during the 3 days of the event. The stand will have instagrammable spaces with Mike’s props, giant pillows in the shape of a lemon, for the public to interact and create a lot of content, in addition to moments where the public will be able to meet their favorite influencers.
Adidas
adidas Originals is present for the 3rd time at LollaBR with exclusive actions for the festival. This time, the brand presents an open space for the public to feel the comfort of being able to express themselves the way they want. In this space there is a giant box of the iconic adidas Originals sneakers, where the public can enter and customize their look with hairstyles, makeup, nail stickers and temporary tattoos.
Chevrolet
Chevrolet appears completely revamped for the 2023 edition of Lollapalooza Brasil, the focus from then on becomes more on the brand and not exclusively on the Onix model, as happened in the seven previous editions. The brand’s cars present at the festival will serve not only for presentation, but also for the experience of those who are enjoying the event.
To help the public rest in between shows, for example, the Bolt EUV available at the brand’s stand will function as a true decompression space. Inside the vehicle, it will be possible to take part in a kind of guided meditation
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
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