WMcCann, Shutterstock and Ladybird were some of the companies that increased their staff
In a week with little movement in the market, what was seen were some promotions. WMcCann, for example, promoted Giovanna Tucci to business group director. With the new function, the executive will also have the mission of being in front of Commonwealth//WMcCann, WMcCann’s division for Chevrolet service.
Shutterstock also promoted: Mauro Guedes starts to lead the company’s business in Latin America. As general manager of Shutterstock Latam, he is responsible for the company’s operations in the region and for building partnerships and business, developing solutions for content creation through strategic account planning.
Studio Nuts new art director
Studio Nuts announced the hiring of illustrator and art director, Arthur Porto. The creative, born in the north of Brazil, was in São Paulo at agencies such as Ogilvy, Leo Burnett Tailor Made and Virtue/Vice. He worked at Wunderman Thompson in Sydney, Australia, and since 2018 he has been in Lisbon, Portugal, where he worked at Publicis Groupe, Havas and lastly at Lola Normajean.
The hiring continues in accordance with the new positioning adopted by the collective in 2022, which starts to develop visual campaigns using technologies such as deepfake, 3D and animation, in addition to the production of films and audiovisual content.
New scene director by LADYBIRD
Part of Grupo Papaki, producer Ladybird announced the debut of Rafaela Pinah as stage director at the house.
A resident of the west zone of Rio de Janeiro and founder of Coolhunter Favela, an ethnographic research office that seeks to locate and decode trends and popular movements, Rafaela is a decolonial researcher of visualities, curator, creative director, stylist and has already signed for brands such as Kenner, L7 and Farm x Albert Pitta.
Tif introduces new director of operations
Tif announced the arrival of the new Director of Operations, Ccero Rohr. With more than 20 years of experience in managing campaigns and communication projects for clients of different sizes and segments, the executive arrives as part of a strategic decision by the company, which aims to add the professional’s experience to the Beats&Bytes culture.
With passages through agencies such as Master and DMSBOX, Ccero has already worked with clients such as TIM, Oi, Banco do Brasil, Fiat, Renault, Nissan, Volvo, Petrobras, Government of Paraná, Curitiba City Hall, Grupo Positivo, Alegra Foods, Lacticnios Tirol, between others.
The executive has participated in award-winning campaigns at major festivals in Brazil and around the world, such as Cannes Lions, NY Festival, One Show, Professionals of the Year and Colunistas Brasil, and has awarded cases at ABMN, Marketing Best and Top de Marketing by ADVB PR and SC.
Creators LLC announces new Head of Strategy
Creators LLC announced the arrival of Didi Blanco as Head of Strategy for the platform. The executive arrives at the company with the aim of contributing to the development and growth of campaigns to influence Startup’s clients.
With more than 15 years developing content strategies with a focus, especially, on social media and influencer marketing for major national and global brands, Didi has worked for several advertising agencies in her career, having focused the last six years on creating and leading Content, Influence and Social areas at DPZ and Galeria agencies. She has also worked with brands such as McDonald’s, Tik Tok, Ita, Natura, Renault, Ambev, Perdigo, Electrolux, Polenghi, Red Bull and Mentos.
