The pieces of the “Agency. It’s better to have one with you” campaign will be published in OOH partner vehicles, radio and digital media
The Brazilian Association of Advertising Agencies of Rio de Janeiro (Abap Rio) and the Union of Advertising Agencies of the State of Rio de Janeiro (Sinapro-RJ) joined forces in a campaign to value advertising agencies.
The last initiative carried out by Abap Rio with this objective had been carried out in 1984. “It was high time for us to return to valuing our market even more”, stated Gustavo Bastos, president of the entity.
According to a survey by Cenp Meios, 326 advertising agencies were responsible for managing BRL 21 billion in advertising investments in Brazil in 2022.
“When we say in the campaign that ‘Agency, it’s much better to have one with you’, we want to show Rio de Janeiro businesspeople that having an independent team of professionals specialized in communication by their side will certainly generate better results than opting for internal or family solutions. “, completed Phelipe Pogere, president of Sinapro-RJ.
The pieces of the “Agency. It’s better to have one with you” campaign will be published in OOH, radio and digital media partner vehicles.
