“Agency. It’s better to have one with you” will be published in partner vehicles of OOH, radio and digital media
The importance of agencies for companies’ business is the central theme of the campaign, which brought together Abap (Brazilian Association of Advertising Agencies) from Rio de Janeiro and Sinapro (Union of Advertising Agencies), also from Rio.
The action “Agency. It’s better to have one with you” will be published in OOH partner vehicles, radio and digital media.
The last initiative carried out by Abap Rio, with this objective, had been in 1984, that is, 39 years ago. Which led Gustavo Bastos, the entity’s president, to state that “it was high time we returned to valuing our market even more”.
For advertisers, this initiative is important to remind advertisers that “the partnership we can have in building brands not only generates value for the company itself, but also contributes to the economy and society”.
