‘Come Take Off’, campaign was developed by REF+
Once again starring Iza, Decolar launched ‘Vem Decolar’, a campaign that highlights the growing travel movement. In the campaign film, Iza infects people wherever she goes, who join in a great movement.
Renato Pereira, CCO at REF+, the agency that developed the campaign, explains that ‘Vem Decolar’ is not a slogan, but an invitation. We want to inspire and invite people to travel more and more with Decolar. For this, we used the song, version of the hit Ginga, and Iza’s charisma to reinforce the brand’s message in complete experiences for those who want to travel”, comments the creative leader.
In addition to open TV and Pay TV, the campaign is running on radio, digital and outdoor media.
