As a true hitmaker during Lollapalooza, Budweiser broke new ground with music fans and distributed Bud Zero on the track to Lollers at the event. To be able to handle it, only with a big container full of Bud Zero located at the entrances and exits of the Interlagos racetrack, in one of the biggest initiatives of beer experimentation during a festival in the country.
In addition to the containers, six carts packed inside the Interlagos race track offered the best experience for people to enjoy the ride from start to finish. After all, to face this three-day marathon of music and celebration, it’s important not to leave moderation aside.
Harry Racz, Regional Marketing Manager at Ambev, which owns Budweiser, comments:
“To celebrate this great event from start to finish, nothing better than celebrating with a super toast of Bud Zero, elected the best non-alcoholic beer in its category in Brazil. We are happy to be the brand that promotes large gatherings and such complete experiences at the festival, bringing initiatives to surprise people inside and outside the Interlagos circuit. Bud Zero was born last year, it has conquered the Brazilian palate and now we want to take it directly to music fans, like Budweiser.”
The initiatives reflect the work of Ambev which, for more than two decades, has shared with its consumers the importance of a culture of moderation. To give you an idea, in less than two years the company has fulfilled its public commitment to impact more than 2.5 million people with its moderation platform – and Bud Zero collaborates with this goal.
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